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The web site states the following, "Welcome to the Website of the West of Scotland Championship Club." We noticed that the web page also stated " The championship club brings together a community of like minded pigeon fanciers and individuals who are keen to promote the interest of showing and racing pigeons in the West Coast of Scotland." It also said " WSCC Moot and Prize Presentation Night. Friday 28th October 2016 in the No. Sponsored races from Ireland are open to any fancier in Scotland. The WSCC team are planning for the season 2." The header had WSCC as the highest ranking optimized keyword. This keyword is followed by Pigeon, Pigeons, and Racing which isn't as urgent as WSCC. The other words wscc.online uses is Homing. Homing Pigeons is included and might not be understood by search crawlers.